Web UI Design Blog
https://theresaneil.wordpress.com/ and https://designingwebinterfaces.com/posts
Good ideas.
Notes on Google Analytic
Intro
uses first party cookies
does not report on personal information
requires Javascript to be active
Javascript code must be clean, no other errors on the page
look at trends rather than absolute numbers
two kinds of tracking code, use the newer version
place code on each page, before closing </body> tag. consider using the footers in CMS software